What does the future of mobility look like? What three pieces of advice should the company's board of directors take to heart? Are the proposed design ideas marketable and future-proof?

The design innovation team at a leading automotive group invited Madeleine Schwinge to take part in a speculative VR tour to critically reflect on design ideas for a specific vehicle and to share general thoughts on customer behavior in the future.

"Creative Minds" was aimed at the "Strategic Design Foresight & Leading Minds Community Impact" department, under the supervision of the Lead Expert for Design and Experience Foresight.

Front photo. © Laura Ockel

Location. Munich (Germany)