Science and art have reinvented themselves over and over in the last decades, and in doing so, more and more reinvented our lives and their meanings.
The impact of neuroscience on our (self-)understanding as individuals and in society looms large. How can we steer towards an optimistic outcome, and how can synergies between art and (neuro)science bring us forward? From the perspective of a societal impact, what prospects and concerns emerge from commercial applications of neuroscientic knowledge? How can art exist in a synergistic feedback loop with science, to achieve the need for inclusive, transparent and experiential scientiﬁc promotion?